Google Ads that bring in jobs, not just clicks
We set up and manage search ads that show when people nearby are looking for what you do. Every call and enquiry is tracked, wasted searches are blocked each week, and you can see exactly what your money is doing.
Most small business ad budgets leak
Google Ads can put you at the top of the page within a day, which makes it one of the fastest ways to get the phone ringing. It's also very easy to waste money on.
Left on Google's default settings, ads often show for searches that will never turn into work, like job seekers, DIY tips or suburbs you don't cover. And without tracking, you can't tell which clicks became calls. We set it up so your budget goes on the searches that bring in jobs, and we keep checking it every week.
What you get
Campaigns built around your work
Ads grouped around the services you want more of, in the areas you cover, at the times you can take calls.
Searches that mean business
Keywords from people ready to book, not people looking for jobs, price lists or DIY videos.
Wasted searches blocked weekly
We read the actual searches your ads showed for each week and block the ones that won't bring in work.
Calls and enquiries tracked
Tracking on calls, forms and bookings, so you can see which ads bring in jobs.
Ads that land in the right place
Each ad goes to a page about that service, with your number and a quote button, not just your home page.
A report in plain English
What you spent, the calls and enquiries that came in, and what we changed. No jargon.
What well-run ads do for your business
Work coming in this week
Ads can bring in enquiries from the first few days, which is handy for a new business or a quiet patch.
Control over the work you get
More budget on the jobs you want, none on the ones you don't, by service, area and time of day.
Know what each enquiry costs
With tracking in place, you can see what you paid for each call or form, and decide where to spend more.
Steady work through quiet months
Ads can be turned up when work is slow and turned down when you're booked out.
Straight answers about ad spend
You own the account
Your ads run in a Google Ads account in your business's name, paid with your card. We manage it for you, and you can see everything in it at any time.
The budget goes to Google
Your ad budget is paid straight to Google. Our management fee is separate and agreed up front, so there's never a mark-up hidden in your clicks.
How much to spend
It depends on your trade, your area and how much work you can take on. We'll suggest a starting budget after looking at the searches in your area, then adjust it once we know what an enquiry costs.
No guarantees, just honest numbers
Nobody can promise a set number of leads. What we can promise is careful setup, weekly checks and clear reporting, so you always know whether it's worth it.
How we run your ads
- 1
We look at your market
The searches people make for your services, what competitors are doing and what a sensible budget looks like.
- 2
We build and track it
Campaigns, ads and tracking set up in your own account, with the right page for each ad to send people to.
- 3
We launch carefully
We start with a focused budget on the best searches and watch closely while the ads settle in.
- 4
We check it every week
Wasted searches blocked, bids and ads adjusted, and a plain-English report each month.
Common questions
How much should I spend on Google Ads?
It depends on your trade and area. We'll look at what clicks cost for your services locally, suggest a budget that can bring in a steady flow of enquiries, and adjust it from the results.
Is the ad budget included in your fee?
No. Your ad budget is paid directly to Google from your own account. Our management fee is separate, so you always see exactly what went on ads.
How quickly will I get enquiries?
Ads usually start showing within a day or two of going live, once Google has approved them. The first few weeks are about learning which searches work best, and it gets more efficient from there.
Do I keep the account if we stop working together?
Yes. The account is in your name, with all its history, so you can keep using it.
Can you fix an account someone else set up?
Yes. We'll go through it, tell you honestly what's working and what isn't, and either tidy it up or rebuild it.
Should I do Google Ads or SEO?
Often both. Ads bring in work straight away while SEO builds up over months. Once your free listings bring in steady work, you can usually spend less on ads.
Works well with
Local SEO
Pages, profiles and listings that help you show up when people nearby search for what you do.
Website design
Fast, clear websites written around the jobs you want more of, with your number and a quote button on every page.
Lead follow-up
Every new enquiry gets a reply within seconds, then friendly follow-ups by text and email until they answer.