Facebook and Instagram ads that turn scrollers into enquiries
We create ads from your real jobs and show them to people in the areas you work. When someone's interested, they fill in a short form without leaving the app, and they hear back from you within seconds.
People aren't searching for you yet, but they are scrolling
Plenty of jobs start before anyone searches. A homeowner sees a great new deck or a freshly painted house in their feed and thinks, we should do that.
Facebook and Instagram ads put your best work in front of people in your area at exactly those moments. The catch is the follow-up: leads from social media go cold fast, so they need an answer straight away, not at the end of the week.
What you get
Ads made from your real work
Photos and short videos of your jobs, written up as ads that look at home in the feed, not like a billboard.
The right people, nearby
Shown to people in the suburbs you cover, so your budget isn't spent on people you can't help.
Easy lead forms
A short form inside Facebook and Instagram, with the questions you need to quote, like suburb and type of job.
An instant reply to every lead
New leads land in your inbox and get a text and email within seconds, while they're still thinking about it.
Tracking set up properly
The Meta pixel and conversion tracking set up on your website, so you can see which ads bring in enquiries.
Fresh ads before they go stale
New photos and wording on a regular basis, so people don't tune out from seeing the same ad.
What social ads do for your business
Reach people before they search
Get in front of homeowners while they're still thinking about a job, before they've asked anyone else for a quote.
Show, don't tell
Before-and-after photos and short videos sell visual work, like landscaping, renovations and pools, better than any search ad.
A name people recognise
Seeing your work in their feed means people already know your name when they need you.
Leads you can act on
Every lead comes with a name, a number and the job details, and gets an instant reply.
How we run your ads
- 1
We plan the campaign
The jobs you want more of, the areas you cover, your budget, and the photos we have to work with.
- 2
We make the ads and forms
Ads written and designed from your real work, and a short lead form with the questions you need.
- 3
We connect the follow-up
Leads go straight to your inbox with an instant text and email reply, so none go cold.
- 4
We check and refresh
Weekly checks on what each lead costs, new ads when the old ones tire, and a plain-English monthly report.
Common questions
Do I need a Facebook business page?
Yes. Ads run from your business's Facebook page and Instagram account. If they aren't set up properly yet, we'll help.
Is the ad budget included in your fee?
No. The ad budget is paid straight to Meta from your own ad account, and our management fee is separate, so you always see exactly what was spent.
Are Facebook leads any good?
They can be very good, but they cool off quickly. That's why every lead gets an instant reply and friendly follow-ups. A couple of well-chosen questions on the form also filters out the tyre-kickers.
Should I just boost my posts?
Boosting gets more eyes on a post, but proper ads give you much more control over who sees them and what they do next, like filling in a quote form.
What kinds of businesses do social ads suit?
Anything local that photographs well: landscaping, building, renovations, pools, cleaning, beauty and fitness tend to suit it. If your work looks good in a photo, it's worth a try.
How much should I spend?
It depends on your area and how many leads you can handle. We'll suggest a starting budget, then adjust it once we know what a lead costs you.
Works well with
Lead follow-up
Every new enquiry gets a reply within seconds, then friendly follow-ups by text and email until they answer.
Social media
Posts about your real work, written, designed and scheduled to Facebook and Instagram every week.
Graphic design
Flyers, business cards, email signatures and social graphics that match your brand.