Email marketing that brings past customers back
Your past customers already know and trust you. We write, design and send friendly emails, like seasonal reminders, offers and useful tips, so they book again and think of you when friends ask for a recommendation.
Your best new customer is often an old one
Most local businesses do a great job, get paid and never speak to that customer again. Two years later the same customer searches Google and books whoever comes up first.
A few well-timed emails a year change that: a reminder when the gutters or the pool need doing, a winter special, a thank-you with something for passing your name on. It costs very little, and it brings back work you've already earned.
What you get
Your customer list, sorted
We gather the customers you already have, from invoices, bookings and enquiries, into one tidy list.
Emails written for you
Short, friendly emails in your voice, with something genuinely useful in each one, not just a sales pitch.
Designed to match your brand
Your logo, colours and photos, laid out to read well on a phone, where most emails get opened.
Reminders that send themselves
Automatic emails at the right moment, like a service reminder a year after the job, or a welcome for new customers.
Done the legal way
Only to people who are happy to hear from you, with your business details and a one-click unsubscribe in every email.
Results you can see
How many people opened and clicked, and the replies and bookings that followed, in a short report after each send.
What email does for your business
Repeat work without the ad spend
An email to people who already know you costs a fraction of what it takes to find a new customer.
Quiet weeks filled
A well-timed offer to past customers can fill a slow patch faster than almost anything else.
More referrals
Customers who hear from you now and then are far more likely to pass your name on.
A list that's yours
Unlike followers on social media, your email list belongs to you, whatever happens to Facebook or Google.
Email the right way
Australia's Spam Act has clear rules for marketing emails, and we follow them on every send.
Consent
We only email people who've agreed to hear from you, or who'd reasonably expect it, like a recent customer.
Your details
Every email clearly says who it's from and how to get in touch.
An easy way out
Every email has an unsubscribe link that works, and anyone who unsubscribes is taken off your list for good.
How it works
- 1
We build your list
We gather your past customers and enquiries, and check who it's okay to email.
- 2
We plan the year
A simple calendar of emails around your busy and quiet seasons, plus reminders that run on their own.
- 3
We write and design each email
You see every email before it goes out, and approve it in a few minutes.
- 4
We send it and report back
Sent at a good time for your customers, with a short report on how it went.
Common questions
How often should I email my customers?
For most local businesses, once a month or every couple of months is plenty, plus reminders at the right moments. Enough to be remembered, not enough to annoy.
I don't have a list. Can I still do this?
Most businesses have more than they think: past invoices, quote requests, bookings and website enquiries. We help you gather them, and set up simple ways to grow the list from here.
Will my emails end up in spam?
We set up your sending domain properly and keep emails clean and personal, which gives them the best chance of landing in the inbox.
Can you send text messages too?
Yes. Some reminders work better as a short text. We'll suggest the right mix, with the same rules on consent and opting out.
Is this the same as lead follow-up?
Not quite. Follow-up chases new enquiries until they book. Email marketing keeps in touch with customers after the job, so they come back.
Works well with
Lead follow-up
Every new enquiry gets a reply within seconds, then friendly follow-ups by text and email until they answer.
Google reviews
A short review request goes out after each job, with a one-tap link to your Google page.
Social media
Posts about your real work, written, designed and scheduled to Facebook and Instagram every week.